""This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience.""
""This collaboration provides an additional avenue for buyers to discover and activate on GymTV's high-impact, in-gym video screens through VIOOH's global SSP. Advertisers can launch campaigns through major demand-side platforms (DSPs), reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day. GymTV is currently active in thousands of top-tier fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, Gold's Gym, and others.""
Zoom Media and VIOOH formed a strategic partnership to expand programmatic access to GymTV's premium in-gym video inventory across the United States and Canada. The collaboration enables buyers to discover and activate on high-impact GymTV screens via VIOOH's global supply-side platform, with campaigns launched through major demand-side platforms. GymTV operates in thousands of top-tier fitness venues, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, and Gold's Gym, delivering more than 100 million+ monthly workouts and an average dwell time of 80 minutes. High traffic, extended dwell times, and positive member mindsets create receptive audiences and increased advertiser visibility.
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