Zoom Media and VIOOH formed a strategic partnership to expand programmatic access to GymTV's premium in-gym video inventory across the United States and Canada. The collaboration enables buyers to discover and activate on high-impact GymTV screens via VIOOH's global supply-side platform, with campaigns launched through major demand-side platforms. GymTV operates in thousands of top-tier fitness venues, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, and Gold's Gym, delivering more than 100 million+ monthly workouts and an average dwell time of 80 minutes. High traffic, extended dwell times, and positive member mindsets create receptive audiences and increased advertiser visibility.
"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
"This collaboration provides an additional avenue for buyers to discover and activate on GymTV's high-impact, in-gym video screens through VIOOH's global SSP. Advertisers can launch campaigns through major demand-side platforms (DSPs), reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day. GymTV is currently active in thousands of top-tier fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, Gold's Gym, and others."
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