Let's be real. We can do better when it comes to using AI in marketing.

"Far too many professionals, even marketers, are using AI as a glorified content vending machine. Plug in a topic. Get out a post. Rinse and repeat. The real issue is that there's zero editing and zero personalization. Zero thought about whether the output actually sounds like something a human being would say, much less the author."

"The minute they start reading these AI-generated masterpieces, something feels off. It's too polished, too predictable, and completely lacking in authenticity. Since AI uses these clear patterns, people sense when it's been used, even if they can't quite pinpoint the rhythm. And when everyone's using the same tool the same way, we all end up sounding like we had the same robot ghostwriter."

Professionals increasingly use AI tools to generate marketing content quickly, but this approach fails because the output lacks authenticity and personalization. AI-generated content follows predictable patterns that audiences can detect, making posts feel impersonal and robotic. When multiple creators use the same AI tools identically, all content becomes indistinguishable, creating a sea of sameness across platforms. The real problem is zero editing and zero thought about whether the content sounds like something a human would actually say. Audiences sense this inauthenticity immediately, even if they cannot articulate why. Effective content requires human editing, personalization, and genuine voice to stand out and generate engagement.

Read at www.housingwire.com