#content-personalization

#content-personalization

Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out, says Aggie Anthimidou (head of technology marketing EMEA & LATAM). B2B technology now plays a central role in business success and buyers are under pressure to make the right decisions about their tech investments.

One of the core strengths of OpenAI is its ability to take detailed and often technical grant information and transform it into concise, reader-friendly summaries. Non-profit leaders and staff often have limited time and need straightforward answers: Who is eligible? How much funding is available? What is the purpose of the grant? By distilling these essentials, OpenAI ensures that organizations can quickly evaluate opportunities and focus on those most aligned with their goals.

SaaS personalization tools are software powered by Artificial Intelligence (AI) and Machine Learning (ML). The top AI personalization tools allow you to create highly personalized content and suggestions for users based on past behavior and actions. Right now, this type of software leverages the power of AI tools like ChatGPT, Gemini, or Claude to help you form powerful AI workflows, gifting them with a form of intelligence that is truly spectacular.

TikTok is expanding Manage Topics, a feature that lets you customize how often content in the platform's top 10 categories surfaces in your feed.