content-personalization

EMARKETER

Digital retailers want to use AI to get hyperpersonal in 2024

72% of US digital retailers prioritize generative AI and omnichannel commerce this year.

Content personalization is a top area for AI, leading to hyperpersonalized experiences. [ more ]

beehiiv Blog

Newsletters focusing on specific content have higher open rates and click-through rates.

Tailoring content to a specific audience increases engagement and relevance. [ more ]

Forbes

Digital transformation has enabled marketing to real people, leading to more engagement and value.

The ability to track customer interactions has improved content personalization and customer journey support.

Digital transformation is essential for attracting and retaining new clients and driving revenue through the entire customer acquisition funnel.

Branding must be consistent across all social media platforms to effectively reach audiences. [ more ]

AdExchanger

Generative AI has brought about new possibilities for content at scale and personalization.

Successful organizations align technology with their business strategy to drive customer experience and operational efficiency. [ more ]