Controversial practices in advertising have surfaced, notably with agencies DM9 and Africa Creative São Paulo facing backlash for using AI-manipulated content and avoiding music licensing fees. LePub São Paulo also received criticism for using unverifiable data in its campaign. In response to these incidents, Cannes Lions has introduced strict measures, including mandatory AI disclosures for submissions. Meanwhile, Netflix advances personalized content offerings through choose-your-own-adventure titles that utilize machine learning to cater to user preferences, potentially enhancing social media engagement.
The New York Times is finding the same - in a manner of speaking. The Times isn't the only publisher with a deal cooking.
DM9, which falls under the DDB/Omnicom umbrella, withdrew three of its campaigns after it was discovered that the case study for its Creative Data Grand Prix-winning submission contained AI-manipulated content.
Cannes Lions has yet to comment on the latter two, but in response to the DM9 controversy, the organization released new safeguards for the submission review process, such as mandatory AI disclosure.
Netflix received a patent for 'choose-your-own-adventure-style titles' that would use machine learning to understand a viewer's unique preferences.
#advertising-ethics #artificial-intelligence #media-integrity #streaming-services #content-personalization
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