Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually training people to want more, and marketers are trained to do more to satiate that rising demand.
The ad begins with a voiceover saying, "To those who might scratch day and night. To those whose skin will feel dried out even by water," alongside extreme visuals of scratched and cracked Black skin. "Try to take a shower with the new Sanex skin therapy," the ad continues, cutting to visuals of a White woman showering (sans bodily ailments), "Relief could be as simple as a shower," it concludes.