Vinayak Shrivastav, CEO of VideoVerse, emphasizes that multiscreen viewership is an opportunity for broadcasters to engage audiences and generate revenue. A 2019 Nielsen report highlighted that 88% of Americans use a second digital device while watching TV, which creates opportunities for interactive engagement rather than being a distraction. Successful broadcasters can implement strategies that utilize viewersâ second screens to enhance content with polls, social media interaction, and additional resources, all while digitizing workflows for effective content delivery. Personalizing content and improving production efficiencies can lead to a richer viewer experience.
Accelerated production and distribution methods are essential for broadcasters to meet the demands of multiscreen viewers, enabling timely and relevant content delivery.
Personalization at scale is key, allowing broadcasters to create native content that resonates with their audience, ultimately enhancing viewer engagement and satisfaction.
#multiscreen-viewership #broadcasting-strategies #digital-engagement #content-personalization #audience-interaction
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