#linkedin-strategy

#linkedin-strategy

According to the 2025 Bentley University-Gallup poll published in May of this year, 51% of U.S. adults now believe companies should take a public stance on current social and political issues, a significant jump from just 38% in 2024. This is an interesting development at a time when companies face heightened scrutiny around sustainability and social commitments. However, a SmartNews survey released earlier this year shows that 90% of respondents question corporate messaging at least some of the time and 36% think company statements feel inauthentic.

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common - and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust - often before they've ever met you. I've seen this firsthand throughout my career.

Social media marketing can feel like a world built for flashy consumer brands. It's easy to see how a new sneaker or a trendy restaurant can build a huge following online. But what about a product that is the definition of a B2B industrial asset? Marketing something as specialized as a tank trailer requires a completely different playbook. Your customer isn't a casual scroller; they are a logistics manager, a chemical plant operator, or a project foreman with a very specific and urgent need.

If your inbox is full of conversations that go nowhere, you're building rapport for too long before you sell. The pain of staying polite is losing the sale to someone bolder, faster, and clearer.

Pain point posts that hit differently convert more clients when you articulate specific pain points in detail. Create immediate resonance with struggling prospects with this simple format.

Leslie Danford, founder of Vitaminis, emphasizes that including elite brands like HBS and Bain in her LinkedIn headline has opened doors, serving as shorthand for credibility.