CEOs are inundated with messages and disdain generic outreach. To effectively engage them, directly address their specific challenges instead of irrelevant small talk. The opener should reference their pressing issues, showcasing understanding of their business landscape. Researching the company’s recent earnings calls can reveal pertinent topics. Including success stories from similar businesses enhances credibility and interest. By making it straightforward for executives to respond, the chances of booking a call significantly improve.
The pain of a weak opener is no second chance. Your expertise could transform their business, but they'll never know because your message joined the graveyard of unread DMs.
State their exact challenge. Your first sentence needs to hit so precisely they wonder if you've been reading their private Slack channels.
Crack the CEO code with messages that actually matter. Real research happens in quarterly earnings calls, not LinkedIn feeds.
When your opener names their nightmare, they start reading. Make it easy for them to say yes.
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