Do You Feel Cringe Posting On LinkedIn? Keep These 3 Things In Mind

"Most people won't see your posts. I know this sounds counterintuitive; the whole point of posting is to get people to see your content, right? But I think this is helpful to keep in mind when you're just starting out and feeling like the spotlight is on you. Even if people do see your post, typically they will read it, maybe engage with it (like, click, or comment), and then move on."

"If you get the "ick" feeling from self-promotion, approach LinkedIn from a different angle: as a way to provide value. To provide value is to share something useful to others, whether it's educational, entertaining, or inspiring. For example, you could share something useful that you learned this week in your business, your opinion on topical industry news or trends, or even your personal story of how you came to be in business."

LinkedIn offers significant advantages for personal branding and business growth despite being perceived as intimidating by many professionals. With only 1% of users posting regularly, the platform remains underutilized compared to Instagram and Facebook. New users often experience anxiety about posting in front of professional peers, but this concern is largely unfounded since most people won't see or remember individual posts. As consistency and engagement grow, networks begin recognizing and remembering contributors, building personal brands organically. Rather than focusing on self-promotion, users should approach LinkedIn by providing value through educational content, industry insights, entertaining material, or personal business stories. This value-first approach reduces the discomfort associated with professional self-promotion while establishing credibility.

Read at Forbes