To turn LinkedIn connections into paying customers, avoid lengthy rapport-building and instead focus on direct outreach. Begin conversations by addressing the potential client's specific problem, using expertise to demonstrate understanding. Avoid generic messages to stand out. The offer should be simple, focusing on outcomes rather than processes. Clarity is crucial for conversions; offers need to be succinct enough for clients to explain easily. This approach saves time and enhances the likelihood of client engagement and sales.
If your inbox is full of conversations that go nowhere, you're building rapport for too long before you sell. The pain of staying polite is losing the sale to someone bolder, faster, and clearer.
Most LinkedIn users treat new connections like first dates. They tiptoe around the real conversation, share generic pleasantries, and wonder why nothing happens.
When you nail this approach, your message opens with a bang. Instead of 'Hi Lydia, I hope you're well,' try calling out what you've noticed about Lydia's LinkedIn content or business.
If it takes more than one sentence to explain, it's not clear enough. Your offer should be so simple they can explain it to their partner over dinner.
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