The article discusses the strategy of using prestigious school and company names in LinkedIn headlines to attract attention and create professional opportunities. Leslie Danford, founder of a vitamin juice brand, shares her experience of how mentioning elite firms like Bain and Harvard Business School has been effective in fundraising efforts. Eric Lin, a professor, highlights that this approach may particularly benefit those outside elite circles, as they lack a robust network. While more detailed profiles are linked to higher pay, those already in elite networks may not gain as much from name-dropping.
Leslie Danford, founder of Vitaminis, emphasizes that including elite brands like HBS and Bain in her LinkedIn headline has opened doors, serving as shorthand for credibility.
Eric Lin explains that individuals not already part of elite networks can significantly benefit from name-dropping on LinkedIn, as it helps them gain visibility and better opportunities.
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