"When I later niched down into SaaS writing, something shifted. My ideal clients - marketers, founders, content leads - were all active on LinkedIn. If I wanted to reach them, I had to show up here. At first, I wasn't sure what to post or how to stay consistent. But five years after that first attempt, I've: Done a 90-day posting streak from January 1 to March 31, 2025 Posted every weekday since then Recently landed a freelance writing gig with Userpilot, through a referral on LinkedIn"
"The KLA Framework I'd read plenty of posts that made me cringe. They felt performative or overly polished. I knew I didn't want that for my feed. So I asked myself, what would feel authentic to share? That's when I landed on three simple themes: This led to the KLA Framework - my personal approach to staying authentic on LinkedIn. K: What do you know?"
"When I started thinking of what to post, I began with one question: What do I actually know well enough to talk about confidently? For me, the answer was simple: SEO writing. I've been doing it since 2020, so it was easy to narrow my content buckets. But here's the catch: if you only post your ideas as they are in your notes, you'll run out of what to post. The solution is to find angles on the same idea."
A freelance writer joined LinkedIn in 2020, felt out of place, left, then returned after niching into SaaS writing. The writer identified ideal clients on LinkedIn and committed to showing up consistently. The KLA Framework centers on sharing what is known and creating multiple angles—tips, contrarian takes, and behind-the-scenes—to avoid content fatigue. Execution included a 90-day posting streak, weekday posting cadence, and a referral-led freelance gig at Userpilot. A simple Google Sheets template and a focus on authenticity over polish enabled consistent posting, relationship-building, and tangible client opportunities.
Read at Buffer: All-you-need social media toolkit for small businesses
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