The article emphasizes that business owners can leverage existing materials like notes, emails, and client calls to create impactful LinkedIn content rather than starting from scratch. By recognizing and utilizing the valuable insights their current work offers, they can generate posts that resonate with their audience, leading to increased engagement and business opportunities. The author shares a successful strategy developed over 18 months to enhance LinkedIn presence without consuming additional time, showcasing the importance of extracting knowledge from client interactions.
Your existing work contains wisdom your audience needs right now. Great sentences become hooks that stop the scroll. Client success stories transform into case studies that prove your expertise.
Client calls contain your best material. The questions they ask repeatedly, breakthrough moments, and analogies you create on the fly showcase your expertise in action.
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