""There is a change of policies as a result of what they're doing in D.C.," Rai said. "How it's going to impact Americans, in terms of retirement funds, in terms of tariffs and trades, cost of living - that's what people are interested in.""
""We will actually refute it when someone has a problem with our journalism, saying, 'this is so one-sided,'" Rai said. "We'll actually go through, at least if it's a trending post on Reddit, and we'll comment and say, 'actually, that's not true.'""
The Hill's social referral traffic increased 20 percent year‑over‑year between September 2024 and September 2025. Increased reader attention to U.S. political policy changes—on retirement funds, tariffs, trade, and cost of living—drove audience interest. The Hill boosted social engagement by replying to commenters on platforms such as Reddit to correct misinformation and respond to criticism. Staff were encouraged to use personal social accounts to post and create video content, amplifying reach. These combined tactics contributed to sustained social traffic growth in the second half of 2025.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]