"Where does your show/content fall on the grid? Most podcasts are in the bottom left-square with low value and awareness. Chat-casts, minimal-prep interviews, and "just talk for 40 minutes" shows reside in this 'highest pain and lowest reward' corner. AI will saturate the quadrant further. To land in the coveted upper right, you need content with high value and awareness. Content in the upper-right stands out, earns trust, and keeps audiences coming back."
"HVC has one job: be worth someone's time. That requires: * A strong concept with a clear audience in mind * A differentiated voice or point of view * Craft, editing, structure, pacing, storytelling * A reason to return And yes, this applies to AI too. AI-generated content will saturate every platform, but the same Darwinian rules apply. If it's not HVC, it will disappear into the scroll."
"Algorithms don't prioritize volume Many creators assume more output will lead to more success. It's a common belief: post frequently, publish everything, clip every moment, and the algorithm will reward the effort. We know of several media companies that have given employees daily posting edicts. But algorithms don't prioritize volume. They respond to performance. When low-value content gets ignored, it signals weak engagement and trains the algorithm to show your work to less people."
Most podcasts occupy the low-value, low-awareness quadrant: chat-casts, minimal-prep interviews, and aimless long conversations. AI will further saturate low-quality outputs. High-value, high-awareness content (HVC) must be worth someone's time and requires a strong concept, clear audience, a differentiated voice, careful craft, editing, structure, pacing, and storytelling, plus a reason for audiences to return. Algorithms reward performance, not volume; frequent mediocre posts reduce reach by signaling weak engagement. Most podcasts become inactive and perish, so creators must focus on producing consistently resonant, well-crafted content to survive and grow.
Read at RAIN News
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