"These launch shows deliver a massive aggregated audience, comprising more than 45 million monthly plays across their combined audio feeds and YouTube channels."
"We've built the UK's most technologically-advanced and valuable marketplace for podcast advertising. Now, by unifying our premium audio inventory with immense video scale, Acast has created the definitive, single-point solution for brands and creators seeking measurable impact."
Acast has upgraded its proposition to podcast clients with an industry-first YouTube program in partnership with Little Dot Studios. The program promises new advertiser opportunities and increased podcaster revenue, using a launch cohort of 20 podcasts as demonstrative partners. The launch cohort delivers an aggregated audience of more than 45 million monthly plays across combined audio feeds and YouTube channels. Acast is entering an inventory partnership with Little Dot to scale the program across 11 billion monthly YouTube views. The company positions the unified audio and video inventory as a single-point solution for brands and creators seeking measurable impact.
Read at RAIN News
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