The shift from audio to video podcasts is changing the advertising landscape, making it more lucrative. True Native Media reported a 40% increase in ad revenue year-over-year, while other companies like Vox Media and Audacy also noted significant growth. The rise in video content is attracting both existing and new advertisers to podcasts. Executives emphasize the holistic advertising strategy across multiple platforms, highlighting the vast market potential beyond traditional television advertising.
This year has so far been a really strong year for us, and I don’t anticipate a decrease in interest in video content.
The market opportunity here is much broader than television, which is just one of the distribution channels.
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