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fromDigiday
1 day ago

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats has grown fivefold and that revenue from the units had increased 217%, year-on-year. "That fourth-quarter holiday is certainly a peak time for Fubo," said Felder. In 2024, the business drew over 31% of its annual ad revenue, just over $110 million, from the year's final quarter. He added: "It's the highest [period of] demand for interactive formats."
Marketing tech
E-Commerce
fromThe Motley Fool
1 week ago

Understanding This Quiet Yet Powerful Catalyst for Amazon Stock Is Key to the Bull Thesis (Hint: It's Not AWS) | The Motley Fool

Amazon's advertising business is a rapidly growing, influential revenue source that leverages shopping intent, data, and expanding CTV partnerships to drive performance-driven ad revenue.
Marketing tech
fromTipRanks Financial
2 weeks ago

AppLovin initiated with an Accumulate at Phillip Securities - TipRanks.com

AppLovin rated Accumulate with a $725 target; ad revenue expected to grow 55% in 2025, driven by AI improvements and a 76% operating margin.
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Artificial intelligence
fromAol
1 month ago

1 No-Brainer AI Stock to Buy Right Now

Meta's standalone AI app plus AI-driven ad improvements position the company to monetize AI across vast user networks and drive significant revenue growth.
Podcast
fromDigiday
4 months ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.
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