Meta led in digital ad revenue growth every quarter in the last yearMeta's ad revenue growth surpasses Pinterest and Snap for four consecutive quarters.User loyalty to Meta remains strong despite increasing ad loads.
Hobbies and interests lead Meta ad clickthrough rates worldwideHobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.
Meta led in digital ad revenue growth every quarter in the last yearMeta's ad revenue growth surpasses Pinterest and Snap for four consecutive quarters.User loyalty to Meta remains strong despite increasing ad loads.
Hobbies and interests lead Meta ad clickthrough rates worldwideHobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.
Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past yearWalmart's digital ad revenue grew 26% in Q2 2024, outpacing competitors with a strong retail media performance.
Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report | AdExchangerAd revenue growth in the US decelerated in 2023 compared to 2022, signaling a trend of normalization after the post-COVID surge.
Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past yearWalmart's digital ad revenue grew 26% in Q2 2024, outpacing competitors with a strong retail media performance.
Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report | AdExchangerAd revenue growth in the US decelerated in 2023 compared to 2022, signaling a trend of normalization after the post-COVID surge.
CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketersPinterest, Reddit, and Snapchat saw increased marketer usage in 2024. Advertisers diversified over brand safety concerns. Snap ramped up ad offerings with success.
Figuring Out SPO; A Good Omen For Ad Spend | AdExchangerSupply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.