#ad-revenue-growth

[ follow ]
#meta

Meta led in digital ad revenue growth every quarter in the last year

Meta's ad revenue growth surpasses Pinterest and Snap for four consecutive quarters.
User loyalty to Meta remains strong despite increasing ad loads.

Hobbies and interests lead Meta ad clickthrough rates worldwide

Hobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.

Meta led in digital ad revenue growth every quarter in the last year

Meta's ad revenue growth surpasses Pinterest and Snap for four consecutive quarters.
User loyalty to Meta remains strong despite increasing ad loads.

Hobbies and interests lead Meta ad clickthrough rates worldwide

Hobbies and interests have the highest CTR on Meta compared to other sectors, indicating strong engagement.
moremeta
#digital-advertising

Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year

Walmart's digital ad revenue grew 26% in Q2 2024, outpacing competitors with a strong retail media performance.

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report | AdExchanger

Ad revenue growth in the US decelerated in 2023 compared to 2022, signaling a trend of normalization after the post-COVID surge.

Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year

Walmart's digital ad revenue grew 26% in Q2 2024, outpacing competitors with a strong retail media performance.

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report | AdExchanger

Ad revenue growth in the US decelerated in 2023 compared to 2022, signaling a trend of normalization after the post-COVID surge.
moredigital-advertising

CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers

Pinterest, Reddit, and Snapchat saw increased marketer usage in 2024. Advertisers diversified over brand safety concerns. Snap ramped up ad offerings with success.

Media Briefing: Publishers say Q1 is 'off like a rocket' after a lousy 2023

Ad revenue in Q1 2024 is up compared to last year, indicating a positive trend.
Despite a challenging 2023, digital publishers are experiencing significant increases in ad sales in Q1 2024.

Amazon Stock Is Up Big This Year. Is It A Buy Heading Into 2024?

Amazon's ( AMZN) massive growth spurt during the pandemic was followed by a sharp slump, with shares falling 49% last year.

Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger

Supply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.
[ Load more ]