"After years of posting within a structured framework on LinkedIn, I started wondering what would happen if I loosened the rules. I've tested formats, frequency, and monetization, but always through the lens of performance. I didn't want to move into a new phase of growth using the same tactics. What if I treated content less like a system to optimize and more like a sandbox to play in?"
"Unlike LinkedIn, Threads still feels like an open field. The playbook isn't written yet. Posts travel less by polish and more by presence - by joining conversations, responding quickly, and showing up like a person, not a brand. It's the perfect place to relearn what experimentation feels like. LinkedIn taught me how to build authority; Threads is where I'm trying to reclaim my creativity. Threads feels like a reset - informal enough to experiment without overthinking, yet active enough to test ideas fast."
Years of structured posting on LinkedIn prompted a shift toward looser rules and treating content as a sandbox for experimentation. A Proof of Concept series sets an objective to grow from 366 to 1,000 followers on Threads in three months using organic effort, curiosity, and consistency. Threads favors presence, quick responses, and conversational participation over polished posts. The platform serves as a reset to reclaim creativity and to test formats, frequency, and monetization without relying solely on performance metrics. Experimentation will span interests from remote work and brand partnerships to everyday aesthetic posts and travel photos.
Read at Buffer: All-you-need social media toolkit for small businesses
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