"Initially, Threads will roll out a couple of new features to help on this front. For one, it will give podcast links in the feed a unique and more pronounced look, with colorful backgrounds and image thumbnails, making them easier to spot. Creators, meanwhile, will get a dedicated spot in their user profile to add a link to their podcast. Threads says these links, which are similarly designed to stand out, will help podcasters better promote their shows and grow their audiences."
"Meta explained it's interested in the podcast community because it sees the potential in becoming the de facto place for people to talk about shows and engage with creators. Today, such discussions are distributed across social media, on places like Reddit, X, Facebook and Instagram, as well as on the platforms where podcasts are streamed, like YouTube and Spotify (the latter added support for comments last year). The company's also trying to tap podcasts' deep ties to culture, which can drive discussions and encourage interactions."
Threads will add podcast-focused features to visually highlight podcast links in feeds and provide a dedicated profile slot for podcasters to link their shows. The feed links will use colorful backgrounds and image thumbnails to increase visibility and help creators promote shows and grow audiences. Additional tools aimed at podcasters and listeners are planned for the coming year. Meta intends Threads to become a central place for conversations around podcasts, consolidating discussions now scattered across platforms and leveraging podcasts' cultural ties to drive engagement and narrow the user gap with rivals.
Read at TechCrunch
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