"As microdramas gain popularity in the US, brands are figuring out how to best use them."
"Microdrama apps offer traditional advertising, but brands are experimenting with other tactics, like product placement, to reach their viewers."
"Top microdrama apps' user bases in the US have grown significantly; ReelShort, one of the most popular microdrama apps, has about 1.2 million US viewers as of September 2025, up from around 794,400 in September 2024."
Microdramas are rapidly gaining audience traction in the United States, prompting brands to explore how to engage viewers on these platforms. Microdrama apps continue to offer standard ad units while brands increasingly test product placement and integrated storytelling to achieve more natural exposure. User bases for leading microdrama apps are expanding significantly, exemplified by ReelShort's growth from roughly 794,400 US viewers in September 2024 to about 1.2 million in September 2025. Marketers must consider creative formats, measurement methods, audience targeting, brand safety, and iterative testing when allocating spend to microdrama channels.
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