'Abracadabra!' A New Lady Gaga Video.Lady Gaga premiered her new music video "Abracadabra" during the 2025 Grammys, showcasing extravagant choreography and some product placement.
from Digiday2 weeks agoAgencies have mixed feelings about using AI tools for product placements and influencer marketingAI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
We Live in Time review Florence Pugh and Andrew Garfield star in soggy tearjerkerJohn Crowley's film balances enjoyable non-linearity with conventional choices, featuring strong leads but marred by distracting product placements and a bland score.
Exclusive: Rembrand raises $23M Series A for virtual product placementRembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.
Rembrand raises $23M for AI-powered product placement in videos - SiliconANGLERembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.
Exclusive: Rembrand raises $23M Series A for virtual product placementRembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.
Rembrand raises $23M for AI-powered product placement in videos - SiliconANGLERembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.
Lingering Questions: What Marketing Masters Want to Ask Each OtherInnovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
HBO Just Exposed a Dark Truth About Blockbuster MoviesProduct placement often overshadows artistic intent in superhero films, prioritizing profit over creative integrity.
In Today's T.V. and Film Landscape, Product Placement Isn't Always What You Think It IsAnastasia Tarasova transforms product placement in film through organic engagement and character-driven storytelling.
The Franchise Recap: China SyndromeThe Franchise humorously critiques the film industry through Eric's tragicomic downfall, reflecting how indie filmmakers suffer under studio pressures.
HBO Just Exposed a Dark Truth About Blockbuster MoviesProduct placement often overshadows artistic intent in superhero films, prioritizing profit over creative integrity.
In Today's T.V. and Film Landscape, Product Placement Isn't Always What You Think It IsAnastasia Tarasova transforms product placement in film through organic engagement and character-driven storytelling.
The Franchise Recap: China SyndromeThe Franchise humorously critiques the film industry through Eric's tragicomic downfall, reflecting how indie filmmakers suffer under studio pressures.
'Golden Bachelorette' Fantasy SuitesPascal's exit hints at complex emotional dynamics on The Golden Bachelorette, while Chock emerges as a likely frontrunner for the season.
The Real Housewives of Salt Lake City Recap: Get Your Words TightThe ongoing tensions among cast members complicate their pursuit of unity.Newcomers add complexity to established friendships and alliances.Product placements may distract from the authentic drama.
'Golden Bachelorette' Fantasy SuitesPascal's exit hints at complex emotional dynamics on The Golden Bachelorette, while Chock emerges as a likely frontrunner for the season.
The Real Housewives of Salt Lake City Recap: Get Your Words TightThe ongoing tensions among cast members complicate their pursuit of unity.Newcomers add complexity to established friendships and alliances.Product placements may distract from the authentic drama.
Variety's Inaugural Content Meets Commerce Summit Explores the Future of Entertainment-Driven ShoppingThe Content Meets Commerce Summit emphasized the growing importance of blending entertainment and commerce to influence consumer purchasing behavior.
Costco's 'Treasure-Hunt' Shopping Style Is Not Fun, It's Infuriating - Tasting TableCostco's 'treasure hunt' strategy, meant to promote new items, often confuses and frustrates shoppers searching for familiar ones.
Variety's Inaugural Content Meets Commerce Summit Explores the Future of Entertainment-Driven ShoppingThe Content Meets Commerce Summit emphasized the growing importance of blending entertainment and commerce to influence consumer purchasing behavior.
Costco's 'Treasure-Hunt' Shopping Style Is Not Fun, It's Infuriating - Tasting TableCostco's 'treasure hunt' strategy, meant to promote new items, often confuses and frustrates shoppers searching for familiar ones.
"Emily in Paris" in the Late Streaming EraThe series 'Emily in Paris' reflects a decline in narrative depth, prioritizing superficial product placements over meaningful storytelling.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
Netflix Says 2024 Upfront Ad Commitments More Than DoubledNetflix is successfully increasing upfront ad sales commitments despite being a smaller player in the U.S. market.The company is focusing on product placements and branded content to engage advertisers more effectively.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchangerEfforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
Netflix Says 2024 Upfront Ad Commitments More Than DoubledNetflix is successfully increasing upfront ad sales commitments despite being a smaller player in the U.S. market.The company is focusing on product placements and branded content to engage advertisers more effectively.
How AI-generated images could redefine product placement | MarTechProduct placement in AI-generated images could lead to unique marketing opportunities and potential discounts for users.
The Ideas Of 'The Idea Of You,' According To Us | DefectorThe Idea of You movie on Amazon Prime is criticized for excessive product placement, particularly for Subaru.
Best Ads of the Week: Figs' nod to nursing & a European elections voting adMarketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively.
Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treatsThe unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.
Rolex's Oscars ad continues tradition of the pop culture humblebragDisney sold out of advertising inventory for Oscars, Rolex had standout spot showcasing its pop culture presence.Brands like Rolex, McDonald's, and Apple creatively use film and TV clips in advertising to highlight product placements.
The dangers of 'influencers' and brands targeting your kids with adsInfluencers target kids with product placement disguised as storytellingParents are concerned about various online risks for children
4 Tried-and-True Ways to Better Market Your Business | EntrepreneurMarketing fundamentals rely on the 'four Ps': product, place, price, and promotion.
Free Webinar | July 10: How to Get Your Products Sold in Stores | EntrepreneurLearn strategies from Ross MacKay on placing products in retail stores successfully.