#product-placement tag

BuzzFeed's quiet retail revolution: inside its AI commerce play

BuzzFeed is integrating AI-powered commerce into its articles, aiming for a sustainable revenue model beyond traditional advertising.

fromVulture

1 week ago

Summer House Recap: Freedom Fries

Fred, the guy with the Dunkin', seemed to have some ulterior motives, pondering which brands to extort next after fixing the door issue.

Relationships

Marketing tech

fromTechRadar

2 weeks ago

Prime Video's 'Shop the Show' feature just got bigger - and I fear it could ruin some of the streamer's best shows

Amazon's 'Shop the Show' feature allows buying products from shows but may lead to increased product placement.

Concerns rise about potential negative impact on Prime Video originals because of monetization strategies.

Marketing tech

fromForbes

2 weeks ago

How Amazon Is Turning Streaming Into Shopping With "Shop The Show"

Amazon expands 'Shop The Show' on Prime Video, allowing viewers to shop items from over 1,300 show titles seamlessly.

fromTasting Table

1 month ago

11 Times Popular Bourbon Brands Were In Your Favorite Movies - Tasting Table

Blanton's bourbon enhances John Wick's refined yet deadly persona, symbolizing luxury and strength post-gunfight, illustrating product placement's impact in cinematic storytelling.

Beer

fromInsideEVs

1 month ago

About Those Rivians On 'The Righteous Gemstones'

The Righteous Gemstones presents a darkly humorous portrayal of a dysfunctional megachurch family, blending satirical themes with unexpected product placements like Rivian's electric vehicles.

Toronto Raptors

fromHubspot

5 months ago

Lingering Questions: What Marketing Masters Want to Ask Each Other

In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.

Marketing

fromMarTech

9 months ago

How AI-generated images could redefine product placement | MarTech

Product placement in AI-generated images is an emerging opportunity for marketers, potentially leading to discounted rates or free use in exchange for featuring sponsored products.

Artificial intelligence

#product-placement#product-placement