"To the eyes of American businessmen, Steven Spielberg's E.T. needed only one improvement: He didn't endorse enough American products. Enter Mac, the curious, magical, whistling alien who's separated from his strangely proportioned family on Earth and nursed back to strength with a combination of Skittles, Coca-Cola, and a trip to the liveliest McDonalds in America. A garish, capitalist rip-off of one of the biggest hits of the '80s, Mac and Me has remained an internet curio for over 35 years."
"To the credit of reviewers in 1988, Mac and Me was slaughtered critically. It did not escape critics (including the renowned Gene Siskel) that Mac and Me was a cynical, commercial scheme, where a stolen story disguised the true goal of advertising to children all the products they hold in the highest esteem. The film was a box office bomb, making back only half of its $13 million budget."
Mac and Me follows Mac, a curious, magical, whistling alien separated from his oddly proportioned family and nursed back to health with Skittles, Coca-Cola, and a visit to a lively McDonald's. The film was created as a commercialized response to E.T., engineered to integrate American brands. The 1988 release was critically panned and called a cynical advertising scheme; it recouped only half of its $13 million budget. The film became a so-bad-it's-good cult curiosity over decades. Vinegar Syndrome completed a first-of-its-kind 4K restoration that preserves every conspicuous detail for modern viewers.
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