The math to success

"Influencer marketing is twice as effective as digital ads, most of which are outright ignored by audiences, according to an MPG study. Meanwhile, streaming is rapidly becoming the main way people devour long-form content - meaning that if brands want to reach the 89% of viewers now regularly eschewing linear television (per The Hollywood Reporter), smart placements within content should be the strategy of choice."

"The stats in the infographic below show the lay of the land - and clear solutions for marketers seeking to cut through the noise and achieve brand recognition. The rise of product placement and influencer marketing, created in partnership with BEN, explores the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign."

Brands should pursue a triple strategy of influencer marketing, product placement in TV and film, and direct partnerships with artists to generate cultural impact and measurable brand recognition. Influencer marketing performs about twice as effectively as digital ads, many of which audiences largely ignore, according to an MPG study. Streaming has become the dominant mode for long-form content consumption, with 89% of viewers regularly avoiding linear television, per The Hollywood Reporter. Smart brand placements within streaming content and direct artist collaborations provide clearer audience reach and resonance. An accompanying infographic and report, created with BEN, offer insights, tips, and case studies to guide campaign execution.

Read at The Drum