#brand-integration

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Fast Company
1 week ago
Marketing

Budweiser is turning Spotify into beer ads

Turning songs mentioning Budweiser into seamless ads on Spotify for better brand integration. [ more ]
Forbes
2 months ago
Marketing

How OpenAI's Sora Impacts The Future Of Music Marketing

Sora by OpenAI can generate entire videos or extend them by providing foresight of many frames at a time.
Music videos in the past integrated music and storytelling, making visual culture accessible and offering a platform for entertainment marketing. [ more ]
MarTech
3 months ago
Marketing

5 steps to a seamless post-M&A brand integration | MarTech

Assessment and strategic alignment is key to successful brand integration in mergers and acquisitions.
Collaboration and trust with the acquired team are essential for a smooth integration process. [ more ]
The Drum
3 months ago
Marketing

How brands can align their interests with the interests of gamers

The gaming industry is projected to continue growing, presenting opportunities for brands to reach highly engaged audiences through advertising.
Brands can enhance the gaming experience by aligning their interests with the interests of players. [ more ]
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