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fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
2 weeks ago

Super Bowl Gives Brands a Chance to Make Fans for Life | Muse by Clios

My biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to coexist within the Super Bowl. Those that do-like Rocket Mortgage and Uber Eats in 2025-can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two teams as well as their fans.
Marketing
#product-placement
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Marketing
fromFast Company
2 months ago

Inside Netflix's big deal with AB InBev

Major consumer brands are partnering with streaming platforms to integrate products and sponsorships into shows, films, and live sports, reshaping brand presence in entertainment.
Television
fromFast Company
2 months ago

Disney has big plans for Hulu

Disney will integrate Hulu's library into the Disney+ app with a dedicated Hulu tab while continuing to offer a standalone Hulu app and subscriptions.
fromAdExchanger
3 months ago

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback | AdExchanger

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
Marketing tech
Marketing
fromDigiday
3 months ago

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

Retail media needs seamless integration with national brand campaigns and measurable attribution for brands to secure budgets and drive continued industry growth.
Digital life
fromForbes
5 months ago

How To Make Seamless AI-Driven Streaming Ads: 12 Expert Tips

Netflix is using AI to create ads that integrate seamlessly with its original content for a more immersive viewer experience.
Women
fromca.thegistsports.com
5 months ago

Increase in women's sports podcasts illustrates latest trends in the audio space

Women's sports podcasts are gaining traction and attracting diverse hosts and audiences.
Video games
fromstupidDOPE | Est. 2008
5 months ago

Mountain Dew Enrolls in Gaming Culture with DEW University in EA SPORTS College Football 26 | stupidDOPE | Est. 2008

Mountain Dew has launched DEW University in EA SPORTS College Football 26, creating a fully playable team with immersive branding and gameplay integration.
fromExchangewire
7 months ago

Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.
Marketing tech
Social media marketing
fromThegistsports
7 months ago

Pinterest stakes out space in growing sports lifestyle economy with NY Liberty partnership | The GIST

Pinterest enters sports with a unique WNBA partnership aimed at redefining sponsorship through community engagement and content series.
Marketing tech
fromThe Drum
7 months ago

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.
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