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#advertising #ai #social-media #marketing #creator-economy #marketing-strategy #public-relations
#experiential-marketing
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
more#experiential-marketing
#creator-economy
Media industry
fromForbes
1 day ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
1 day ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
more#creator-economy
Marketing tech
fromMarTech
1 hour ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Online marketing
fromInc
5 hours ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#meta
Tech industry
fromwww.npr.org
17 hours ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Social media marketing
fromDigiday
1 day ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Tech industry
fromwww.npr.org
17 hours ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Social media marketing
fromDigiday
1 day ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
more#meta
#ai
Artificial intelligence
fromFortune
14 minutes ago

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Artificial intelligence
fromFortune
14 minutes ago

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
more#ai
Healthcare
fromFast Company
2 hours ago

Dignity as a competitive business model

Healthcare affordability is forcing families to delay care, highlighting the need for dignity-centered care models that prioritize patient respect and community health.
E-Commerce
fromVogue
9 hours ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Renovation
fromwww.architectsjournal.co.uk
2 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Video games
fromGamesBeat
2 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Deliverability
fromForbes
3 days ago

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Social media marketing
fromForbes
3 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
#advertising
Marketing tech
fromAdExchanger
1 day ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromAdExchanger
1 day ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Media industry
fromEntrepreneur
23 hours ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Women in technology
fromAdExchanger
1 week ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Marketing
fromDigiday
10 hours ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromAdExchanger
1 day ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Social media marketing
fromForbes
1 day ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
#linkedin
Online marketing
fromNeil Patel
3 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
4 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
3 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
4 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
#public-relations
Marketing
fromForbes
1 day ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromFast Company
21 hours ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
1 day ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromEntrepreneur
3 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
more#public-relations
Marketing tech
fromDigiday
10 hours ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromForbes
1 day ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromAdExchanger
1 day ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Media industry
fromDigiday
2 weeks ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
Marketing
fromAdExchanger
9 hours ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Marketing tech
fromMarTech
1 day ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
#social-media-marketing
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
more#social-media-marketing
Social media marketing
fromTechCrunch
19 hours ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
fromwww.marketingdive.com
1 day ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Marketing tech
fromAdExchanger
8 hours ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
#gen-z
Marketing
fromForbes
17 hours ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromForbes
17 hours ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
more#gen-z
#ad-tech
Marketing tech
fromDigiday
10 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromExchangewire
2 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
Marketing
fromExchangewire
4 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
Marketing tech
fromDigiday
10 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromExchangewire
2 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
Marketing
fromExchangewire
4 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
more#ad-tech
Marketing
fromThe Drum
1 day ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
fromThe Cut
2 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing tech
fromDigiday
1 day ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Social media marketing
fromInc
6 days ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
#marketing
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
4 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
4 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
Marketing tech
fromEntrepreneur
2 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
#legal-marketing
Marketing
fromAbove the Law
2 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
2 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
2 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
2 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
more#legal-marketing
#agentic-commerce
Marketing tech
fromForbes
2 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
2 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
#programmatic-advertising
Marketing tech
fromDigiday
1 day ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
1 day ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
Marketing tech
fromMarTech
3 days ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
Marketing
fromHubspot
4 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing tech
fromDigiday
3 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAccounting Today
4 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Marketing
fromExchangewire
3 days ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
Marketing
fromMarTech
4 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromRAIN News
3 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing
fromFast Company
3 days ago

How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online-and in AI

ScottsMiracle-Gro and Clinique leverage educational resources and customer feedback to evolve their brands and meet consumer needs effectively.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing
fromAdExchanger
3 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Marketing
fromThedrum
6 days ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Marketing tech
fromAdExchanger
4 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing
fromThedrum
5 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing tech
fromMarTech
4 days ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing tech
fromThedrum
5 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing
fromForbes
1 week ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
Marketing tech
fromDigiday
2 weeks ago

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
Marketing
fromBusiness Matters
1 month ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
#augmented-reality
more#augmented-reality
Marketing tech
fromThe Drum
2 months ago

How insurance brands can build consumer trust by using the latest digital marketing trends

Insurance advertisers must compete aggressively for fewer top Google Ads slots by optimizing bidding, quality score, ad extensions like sitelinks, and dominating brand search.
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