#brand-integration

#brand-integration

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life, and people buy stuff. More importantly, our cities, cupboards, and highway billboards all deliver one important message: brand recognition runs deep in our waking lives. We live in a consumer-driven landscape, so it's only natural that our media reflects this through product placement.

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.

Pinterest is venturing into the sports realm through a partnership with the NY Liberty, aiming to redefine sports sponsorship by focusing on content and community engagement.