"According to Disney, the company has no timeline for getting rid of the dedicated Hulu app, and will continue to sell stand-alone Hulu subscriptions. The company still sees Hulu as an important part of its streaming strategy, serving as a catchall for content that doesn't fall under tentpole Disney brands such as Star Wars and Marvel. Outside of the United States,"
"Jason Wong, Disney's senior vice president of product management, tells Fast Company that Disney does want to shift Hulu subscribers over to its unified app. Both services are still growing and have a combined 183 million subscribers. A decision to wind down the stand-alone Hulu app, though, will depend on how customers respond to the Disney+ push. Our strategy is to build up the Disney+ application and make it a great place for both Disney+ and Hulu users."
Disney will bring the entire Hulu catalog into the Disney+ app and add a dedicated Hulu tab to surface more adult-oriented content. The company currently has no timeline to retire the standalone Hulu app and will continue selling separate Hulu subscriptions. Disney positions Hulu as its general-entertainment brand for content outside tentpole properties like Star Wars and Marvel, and plans to replace the Star brand outside the U.S. to raise Hulu's global recognition. Both services together total 183 million subscribers, and any decision to wind down Hulu’s standalone app will depend on customer response to the Disney+ integration.
Read at Fast Company
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