"Gaming advertising presents many new and creative ways for brands to reach a growing audience of highly engaged consumers. With advertising revenue projected to nearly double between 2022 and 2027, and to reach $100bn by 2025, advertisers across the globe are paying attention. Video games aren't just for children - in 2023, the average video game player was 32 years old."
"Jean-Baptiste Godinot, who has been appointed executive vice-president in charge of Gameloft for brands - a department of Gameloft designed to help the brand to monetize games through advertising - explains that many brands are ramping up their efforts in the gaming sector, and that powerhouses like Gameloft for brands must always make sure to align their interests with the interests of players."
Global gaming advertising is expanding rapidly, with ad revenue projected to nearly double between 2022 and 2027 and to reach $100bn by 2025. Average players were 32 years old in 2023, and gender distribution was roughly 53% male and 46% female, creating a diverse audience for brands. Success in gaming advertising depends on interactivity and delivering ads that enhance player happiness and the gaming experience. Gameloft has organized a Gameloft for brands department to monetize games through advertising and to develop in-game media and creative services. Brands increasingly integrate content into platforms like Roblox and Fortnite rather than building standalone games.
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