#audience-demographics

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fromPoynter
1 week ago

CBS News hired Bari Weiss to shake things up. Whether she can is the big question. - Poynter

CBS, home to venerable institutions like "60 Minutes" and "Face the Nation," is a legacy, mainstream broadcast journalism outlet. Weiss, meanwhile, built her career as a contrarian columnist at The New York Times before stepping away in a highly publicized resignation over what she described as ideological groupthink. She soon launched The Free Press, an outlet that rails against the establishment with commentary that skews conservative. The idea that she might soon run one of America's most traditional broadcast news operations seemed unfathomable.
Media industry
Media industry
fromwww.theguardian.com
1 month ago

ESPN has discarded brilliant journalism for squirts of memebrain swill | Aaron Timms

ESPN is hiring social-media creators like Katie Feeney to reach Gen Z and Gen Alpha, prompting backlash from traditional sports fans resistant to change.
Social media marketing
fromForbes
1 month ago

How And Why Creators Over 40 Are Making Money On YouTube

Creators over 40 can leverage growing older YouTube viewership to build audiences and earn income with relatable, expertise-driven content.
Right-wing politics
fromwww.mediaite.com
2 months ago

Jesse Watters Roasts Network's Ads For Old People, Who Will Be Watching Fox Until They Die'

Fox News primarily attracts elderly viewers, prompting hosts to mock age-targeted advertising (reverse mortgages, gold, Relief Factor, MyPillow) and predict lifelong viewership.
fromThegistsports
3 months ago

ForSoccer shares YouGov data highlighting soccer gamers as a prime marketing segment | The GIST

Among those who have bought or played video games in the last six months, 28% consider sports their preferred gaming genre compared to the 10% national average.
E-Commerce
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