"In August ESPN announced it was bringing on Katie Feeney, a recent Penn State graduate with 14 million followers across YouTube, TikTok, Instagram, and Snapchat, to produce sports and lifestyle content offering a blend of on-site access, fashion, and culture, as the press release put it for the network's main broadcasts and digital channels. Feeney's hiring is the latest move in ESPN's drive to appeal to younger viewers,"
"For a certain type of sporting masochist it's possible to plug into corners of the online sportingverse that are still litigating, say, the chyrons from the 2010 NBA finals, or ESPN's decision originally made in 2011, reversed in 2017, then reinstated in 2020 to cut ties with Hank Williams Jr and his legendary All My Rowdy Friends Are Here on Monday Night intro song"
ESPN hired Katie Feeney, a recent Penn State graduate with about 14 million followers across major social platforms, to create sports and lifestyle content for broadcasts and digital channels. The hire aims to attract younger viewers—Gen Z and Gen Alpha—who favor on-site access, fashion, and culture-driven creator content over legacy programs like SportsCenter and Pardon the Interruption. The move follows earlier creator-focused efforts, including Omar Raja's 2020 addition and a multi-iteration in-house creator fellowship. Longstanding fan objections to seemingly minor changes coexist with strategic shifts as broadcasters seek relevance within the burgeoning creator economy.
Read at www.theguardian.com
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