"McCullough's videos focus on U.S. and Canadian culture and how they intersect. A sampling of recent videos: "How bad is the PragerU guide to presidents?", "What 2025 permanently added to American culture," "whatever happened to Canada's Online Streaming Act?", and the four presidents that lead America into (and out of) war. His audience is around 80% male, with most of his viewers between the ages of 20 and 35 and about half based in the U.S."
""I like to ask people, 'What are you interested in? What other kind of YouTube channels do you like?'" McCullough told me. "It seems like a lot of them are more interested in history and politics than they are in some of my other cultural things, and that's how I'm steering my channel going forward." From his home in Vancouver, McCullough and I chatted via Zoom about the road to a million subscribers, the differences between news organizations and creators, and more."
News creators and influencers serve as a major news source for Americans, especially those under 30. J.J. McCullough began making YouTube videos in 2015 at age 31 after losing his job at Sun News Network and purchased a camcorder to start. Over ten years he produced nearly 600 videos, gained over a million subscribers and 384 million views, and reports six-figure earnings that support a middle-class lifestyle. His videos examine U.S. and Canadian culture intersections, with topics ranging from PragerU's presidential guide to Canada's Online Streaming Act. His audience is about 80% male, mainly ages 20–35, about half in the U.S. He is shifting toward history and politics.
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