fromNieman Lab
5 hours ago"Does this channel have more juice in it?" YouTuber J.J. McCullough on a "sustainable" life as a news creator
McCullough's videos focus on U.S. and Canadian culture and how they intersect. A sampling of recent videos: "How bad is the PragerU guide to presidents?", "What 2025 permanently added to American culture," "whatever happened to Canada's Online Streaming Act?", and the four presidents that lead America into (and out of) war. His audience is around 80% male, with most of his viewers between the ages of 20 and 35 and about half based in the U.S.
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