"CBS, home to venerable institutions like "60 Minutes" and "Face the Nation," is a legacy, mainstream broadcast journalism outlet. Weiss, meanwhile, built her career as a contrarian columnist at The New York Times before stepping away in a highly publicized resignation over what she described as ideological groupthink. She soon launched The Free Press, an outlet that rails against the establishment with commentary that skews conservative. The idea that she might soon run one of America's most traditional broadcast news operations seemed unfathomable."
"unpacks what Weiss' surprise appointment means for CBS News and how her outsider status may be a source of strength but also a major liability. https://youtu.be/d3ly5Tecrk0 "It seems like part of the hope - and I think that's maybe part of the hope across the whole industry - is bringing in younger people and seeing if they can shake things up and maybe attract more other younger people, right?" Barr said. "Young people don't generally watch broadcast news or pay for things besides Netflix.""
Skydance’s approach toward Paramount Global culminated in Bari Weiss being chosen to lead CBS News. Weiss left The New York Times after a public resignation, then founded The Free Press, a commentary outlet with conservative leanings. The appointment aims to inject outsider perspectives and pursue younger audiences who do not typically watch broadcast news. Weiss has begun listening tours, staff meetings, and speeches to energize the newsroom. Industry observers note that outsider status can drive innovation but also generate resistance among long-tenured staff who expect proof of competence and alignment with legacy newsroom culture.
Read at Poynter
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