"If RTÉ's Christmas and New Year TV line-up were a meal, it would be the kind of dry, stodgy turkey dinner Irish housewives used to cook in the 1970s."
"The whole thing seems aimed squarely at the middle-aged to elderly audience that tend to loyally watch RTÉ all year round, with little to appeal to the viewers in their 20s and 30s broadcasters are supposedly so desperate to win back."
RTÉ's Christmas and New Year television line-up resembles a dry, stodgy turkey dinner typical of Irish housewives in the 1970s. The programming appears designed to satisfy the broadcaster's loyal middle-aged and elderly audience, emphasizing familiar, traditional offerings rather than innovative or contemporary content. The schedule lacks elements likely to attract viewers in their 20s and 30s, including fresh formats, youthful presenters, or cutting-edge entertainment. The broadcaster's apparent priority on retaining older demographics risks alienating younger viewers that broadcasters claim to want to win back, undermining efforts to broaden audience appeal.
Read at Independent
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