Key takeaways from Digiday's 2024 Gaming Advertising ForumMarketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.
The DrumGaming advertising has evolved to become premium and mainstream, offering diverse and high-quality ad spaces beyond mobile platforms.
How to reach gamers and understand gaming experiences: IAB PlayFronts | MarTechGaming is more than mass entertainment, it involves community and social aspects.40% of gaming advertisers plan to increase spending to reach 213 million U.S. gamers.
Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals | AdExchangerAcquisition strategy for expansion and diversificationCombining direct sales and programmatic expertise for growth
Why the 'year of gaming' might be the ad industry's next 'year of mobile'The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past.