#gaming-advertising

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#programmatic #brand-partnerships #attention-metrics #cost-efficiency #mobile-campaigns #engagement
fromExchangewire
5 days ago

Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion Gaming attention costs USD$1.33-2.64 (£1.01 - 2.00) per hour vs digital display/video at USD$6.20-15.50 (£4.71-11.78). Gaming ads deliver 10-22 seconds of attention vs 1-5 seconds for traditional digital. Strategic format-genre combinations drive substantial performance differences
Marketing
#programmatic
fromExchangewire
3 weeks ago
Marketing tech

adWMG and Venatus Announce Strategic Partnership in Gaming Advertising

adWMG and Venatus formed a strategic partnership to connect programmatic demand with premium gaming inventory, enabling advertisers to reach gamers via immersive, targeted, measurable formats.
fromExchangewire
1 month ago
Marketing tech

iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership

iion partnered with Arkadium to provide advertisers direct access to Arkadium's highly engaged casual gaming inventory via immersiion and programmatic deals.
more#programmatic
#brand-partnerships
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