fromExchangewire
8 hours agoiion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership
This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP. Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ.
Marketing tech