Key takeaways from Digiday's 2024 Gaming Advertising ForumMarketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.
The DrumGaming advertising has evolved to become premium and mainstream, offering diverse and high-quality ad spaces beyond mobile platforms.
Why the 'year of gaming' might be the ad industry's next 'year of mobile'The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past.