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fromExchangewire
8 hours ago

iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership

This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP. Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ.
Marketing tech
#brand-partnerships
fromExchangewire
2 weeks ago
Marketing tech

Overwolf Grows Brand Partnerships Team With Leaders From Fandom, Spotter & Enthusiast Gaming

Overwolf expands Brand Partnerships with three senior hires as in-game ad sales double to $100 million and global brand partnerships grow.
fromExchangewire
1 month ago
Marketing tech

Overwolf Expands European Presence with Former Activision Blizzard Executive

Overwolf expands European operations by appointing Adam Davis to lead brand partnerships, growing in-region ad reach and developing gamer-friendly advertising solutions.
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