Amazon's 'Shop The Show' feature on Prime Video allows users to shop items directly linked to shows they watch, expanding to over 1,300 titles including popular series and live sports. This initiative merges entertainment with e-commerce, reflecting a growing trend of cultural relevance in advertising. It's designed to cater to last-minute, impulse purchases, capitalizing on viewers' immediate interest post-viewing. Studies indicate a vast majority of adults browse or purchase products seen on screen, highlighting the effectiveness of shoppable content in modern marketing.
With brands seeking cultural relevance more than ever before, the ability to offer a seamless integration of shopping and entertainment takes traditional advertising to a whole new level.
According to Russell Research, 94% of adults have browsed, shopped, or made a purchase inspired by something they watched on TV.
Prime Video's integration of shopping and entertainment echoes the likes of social commerce and TikTok's blend of shopping within social media with its TikTok shop.
89% of viewers who are inspired to shop begin their search the same day-often immediately after watching.
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