"IO Interactive announced partnerships with brands like Aston Martin and Omega for their upcoming game 007: First Light, blending product placement with iconic Bond elements."
"The collaboration aims to enhance 007: First Light's experience, revealing a blend of gaming and brand synergies that are a hallmark of the Bond franchise."
IO Interactive has revealed partnerships with globally recognized brands such as Aston Martin, Coca-Cola, and Omega for its upcoming game, 007: First Light. Set for release in 2026, the game will depict a young James Bond's journey within MI6. While product placements have been a staple of the Bond series, specific financial details of these partnerships remain undisclosed. The game is anticipated to be part of a trilogy, reflecting the studio's ambition. Fans are eagerly speculating about the casting of Bond, amidst ongoing developments in the film series.
Read at GameSpot
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