"Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other... stuff, before they sit down and think it through. I've learned that when you do this, it's easy to end up with a really pretty blog....with very few readers. When I joined Canva a couple months ago,instead of writing a word or improving the blog's design, I spent the first month simply building a strategy."
"Canva's blog, Design School, was already massively successful when I joined the team. In the first 60 days since launch, Design School had achieved a total of 269,714 sessions. It was founded as a place where anyone could come to learn about design, with interesting articles, an interactive tutorial series and an education portal. In this case, I skipped a step many new blogs will need to take: figuring out how your blog aligns with the overall vision of your company."
Canva's Design School already attracted substantial early traffic, reaching 269,714 sessions in its first 60 days. A deliberate month of strategy development focused on aligning content with the company's mission to empower all skill levels in design. A targeted tweak to the content approach produced a consistently higher traffic curve and one viral article. No large increases in social followers or paid promotion occurred. The improvement resulted from changing the way content was approached rather than design or distribution changes. The process offers a replicable path to expand reach for educational design content.
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