LinkedIn's algorithm favors video content, offering significantly more shares compared to other formats. Professionals are encouraged to create video content without needing elaborate setups. Key video formats include addressing misconceptions held by potential clients and providing straightforward solutions to common problems. Effective videos should begin with identifying a client's pain point, followed by a detailed explanation of the correct approach. Presenting actionable steps enhances viewer engagement and encourages interaction, facilitating profile and business growth on the platform.
Video changes everything on LinkedIn. Nailing this could be your breakthrough strategy. If you're decent on camera and you communicate clearly with ease, give it a go.
LinkedIn rewards video creators with 20x more shares, yet most professionals won't hit record because they think they need a studio setup or a script.
Most people think... destroy a limiting belief your ideal client holds. Get specific... Share the counterintuitive approach that works.
Open with their desire and their blocker... deliver exactly what you promised, step by step.
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