Higher education CRM systems are essential for managing interactions with prospective and current students, alumni, and donors. They support student success initiatives, automate communications, and provide insightful data for decision-making. The University of Wyoming exemplifies the effectiveness of using such systems, with 60% of their incoming class interacting through a HubSpot landing page. Selecting the right CRM can significantly improve enrollment strategies and optimize relationships with key stakeholders, contributing to institutional growth despite declining enrollment trends.
A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.
The University of Wyoming boosted enrollment by using HubSpot Smart CRM, with 60% of one year's incoming class having come through a HubSpot landing page.
A customer relationship management (CRM) system for higher education is a specialized platform that helps colleges and universities manage interactions with prospective students, current students, alumni, donors, and other stakeholders.
Selecting the right CRM can transform how your institution engages with students throughout their educational journey as well as optimize donations and sponsorships.
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