The article discusses the advantages of using Offerwall by publishers, allowing audiences various content access methods such as short ads or surveys. This flexibility not only fosters user choice but also supports the continued availability of diverse content. Additionally, it highlights the adverse impact of AI on referral traffic for publishers, with notable reductions reported by major media outlets. The launch of new features like Optimize aims to enhance visitor engagement by intelligently timing Offerwall displays after extensive testing with publishers.
When publishers choose to use Offerwall, they can offer audiences a number of ways to access content.
You can also set thresholds to determine when site visitors will see the Offerwall message within a certain period of time.
According to a recent report from The Wall Street Journal, Google's AI answers have cut referral traffic to some big-name publishers by 50%.
After testing with more than 1,000 publishers, Offerwall is now generally available in Ad Manager.
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