Triple Whale is an ecommerce analytics platform that merges marketing and sales data into a single dashboard and has processed over $65 billion in gross merchandise volume. Moby is an agentic AI built into the platform that interacts directly with merchants' data and answers simple and complex queries tailored to a merchant's metrics. Moby Agents act like autonomous teammates that analyze information, generate insights, and take actions across ad platforms, marketing channels, and operations to drive higher conversions or lower overhead. Moby uses Triple Whale's data warehouse and benchmarks, and connects to large language models such as Anthropic and OpenAI to handle different query types. The agent can suggest marketing channels, compose emails, and perform tasks within the platform.
Moby is a set of AI tools that interact directly with merchants' data. Think of it as ChatGPT focused on the platforms you already work with. Merchants can ask Moby both simple and complex questions and get answers tailored to their own data. Moby Agents take it a step further. They're akin to autonomous teammates that can analyze information, generate insights, and even take actions across ad platforms, marketing channels, operations, and more. The result could be much higher conversions or lower overhead.
I lead product marketing at Triple Whale and have been here for about nine months. Before that, I spent nearly four years at Klaviyo. Triple Whale is an analytics platform for ecommerce brands. We merge fragmented data across marketing and sales into a single system and dashboard to help merchants make strategic decisions. To date, we've processed over $65 billion in gross merchandise volume.
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