Grace Wells, a creative strategist and director, emphasizes the importance of integrating data from paid and organic marketing channels. By studying how small details, such as changing a model's pose, can influence consumer engagement, brands can enhance their marketing strategies. She also highlights the need to recognize the distinct preferences of industry professionals versus direct consumers, showcasing how different visual aesthetics can engage each group more effectively, underlining the necessity of understanding diverse customer insights for successful marketing.
The crossover [of] what's performing at those two ends of the spectrum, paid and organic - that's where you get the clearest and most interesting behavioral insights from your customer.
It was really interesting to see what professionals versus direct-to-consumer customers engaged with, visually and aesthetically.
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