How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify
Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience. [ more ]
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing. [ more ]
Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger
Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
How to Sell Online: Get Started in 9 Simple Steps (2024) - Shopify
Selling online involves finding a unique niche, researching competition, developing a sound business plan, and understanding target audience for success. [ more ]
How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations. [ more ]
Defining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.
B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing. [ more ]
Email tactics and CTAs for lead generation: Best of the MarTechBot | MarTech
Creating an email program for telecommunications lead generation involves defining target audience, building quality email list, personalizing content, and implementing marketing automation. [ more ]
Start Selling in a Niche Market Today: 9 Examples (2024)
Identifying and tapping into a niche market allows businesses to deliver specialized services to a specific target audience.
Choosing a niche market streamlines business operations, simplifies decision-making, and helps establish a clear understanding of customer needs. [ more ]
A guide to crafting a compelling marketing plan (with template) - LogRocket Blog
A marketing plan is a structured guide for a company's marketing activities across a specific period.
A good marketing plan needs a clear timeline, breakdown of deliverables per channel and owner, focus on the target audience, and a clear value proposition. [ more ]
Email filtering is a process used by email services to sort incoming messages and separate important emails from spam.
Understanding the criteria used by spam filters and organizational filters can help email marketers tailor their emails to avoid being filtered. [ more ]
How to categorize customer data for actionable insights | MarTech
Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data. [ more ]
Still human: Why consumer closeness matters in an AI-driven world | MarTech
Despite the advancements in AI technologies, humans should remember that we are still human and not solely defined by data or stereotypes.
Overgeneralizing target audiences based on LLMs can lead to a step back in marketing progress and a reduction of complex individuals to stereotypes. [ more ]
Copycat PR campaigns are making brands forget their own audiences
Copycat campaigns in digital PR are becoming increasingly popular, with brands copying successful campaign styles without relevance to their brand or target audience.
Brands are sacrificing relevance and risking not reaching their target audience by creating copycat campaigns solely for the purpose of gaining links. [ more ]