Many products struggle to gain traction not due to the quality itself, but because of ineffective marketing strategies. Key missteps include focusing too much on product features rather than showing how it meets user needs, and targeting too broad of an audience. Successful marketing should illustrate real-world applications and emotional connections to the product while targeting a specific audience, thereby making it more relatable and desirable.
If your website, ads or emails are leading with words like "AI-powered" or "best-in-class" without showing a clear picture of how that changes anything in the user's day-to-day, there's a good chance people are not going to be interested.
It's common to want your product to appeal to as many people as possible. But marketing built to please everyone usually ends up resonating with no one in particular.
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