Why Great Products Still Get Ignored - and How to Get Noticed | Entrepreneur
If your website, ads or emails are leading with words like "AI-powered" or "best-in-class" without showing a clear picture of how that changes anything in the user's day-to-day, there's a good chance people are not going to be interested.
The Surface Pro 12 Is Not Nearly as Great as It Could Have Been
The Surface Pro 12 drops features from the 11th Edition, including keyboard detachability and improved front camera, while focusing on design and usability.