"So we design and ship a shiny new feature. How do we know if it's working? How do we measure and track its impact? There is no shortage in UX metrics, but what if we wanted to establish a simple, repeatable, meaningful UX metric - specifically for our features? Well, let's see how to do just that. I first heard about the TARS framework from Adrian H. Raudschl's wonderful article on " How To Measure Impact of Features"."
"It turned out to be a very useful framework to visualize the impact of UX work through the lens of business metrics. Let's see how it works. 1. Target Audience (%) We start by quantifying the target audience by exploring what percentage of a product's users have the specific problem that a feature aims to solve. We can study existing or similar features that try to solve similar problems, and how many users engage with them."
TARS provides a focused metric to measure feature performance. The framework begins by quantifying the target audience as the percentage of users who have the specific problem a feature aims to solve. Target audience differs from observed feature usage because some users may have the problem but cannot find or access the feature. Adoption measures how well the product acquires its target audience by tracking how many users meaningfully engage with the feature over time. Analysis can include studying existing or similar features and comparing engagement to estimate both audience size and adoption effectiveness.
Read at Smashing Magazine
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