The article discusses the challenges faced when communicating the value of a comprehensive podcast product that serves multiple functions. The author, a marketer and developer, initially found it easy to engage with marketers and entrepreneurs who required data for monetization and development through an API. However, as the product gained visibility, non-technical users such as podcast hosts and journalists began interacting with it, revealing a communication gap. The author highlights the necessity of tailoring messaging to resonate with different audiences, emphasizing how user understanding varies significantly based on technical backgrounds.
I'm struggling to communicate the value of my multi-faceted podcast product, especially to non-technical users like podcast hosts and journalists.
My platform serves various purposes—like a podcast database and alert system—creating diverse use cases that must be communicated differently to various audiences.
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