""We've heard so much from our customers recently that they have so much data, but less than a third of them feel like they are confidently using that data in their browsing behavior. Are they using the right strategy? And they're really overwhelmed by the fragmentation of where all that data sits," Diana Williams, VP of product at Intuit Mailchimp, told MarTech."
""I think you're seeing a combination - at least what we heard from our customers - is now they have those learnings, but they're seeing these new tools at their fingertips," Williams said. "How do they apply those effectively? How do they get the most from that? And how do they drive forward in profitability?""
""Customers are giving you their data, and we should be leveraging that data to create those real-time touchpoints that provide value back in a way that helps them find the right product or the right service for their needs," Williams said."
Intuit Mailchimp is rolling out platform enhancements to enable merchants to connect disparate data sources and activate omnichannel campaigns. Many merchants collect large volumes of customer data but fewer than a third feel confident using that data to influence browsing behavior. Small and midmarket marketers often struggle to apply predictive insights and automation despite having access to new tools and learnings. The 2025 holiday season exposed gaps in turning data into actionable customer experiences. Failing to leverage customer data risks disappointing customers, while real-time touchpoints can guide customers to the right products and services. Integrations like an improved Shopify connection and a Mailchimp Site Tracking Pixel support a unified data strategy.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]