#omnichannel-marketing
#omnichannel-marketing

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Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.

Outbrain Completes the Acquisition of Teads

Outbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.

Outbrain Completes the Acquisition of Teads

Outbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.

moreadvertising-technology

#digital-marketing

Why the lines between digital advertising and direct mail are blurring

Digital media and direct mail are increasingly converging in a successful omnichannel approach for performance marketing.

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Customer retention is crucial for business success in 2025.

Effective digital marketing strategies enhance customer loyalty.

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

Taptap Digital appoints new sales directors to enhance its presence and capabilities in the UK market for area-based omnichannel marketing.

Why the lines between digital advertising and direct mail are blurring

Digital media and direct mail are increasingly converging in a successful omnichannel approach for performance marketing.

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Customer retention is crucial for business success in 2025.

Effective digital marketing strategies enhance customer loyalty.

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

Taptap Digital appoints new sales directors to enhance its presence and capabilities in the UK market for area-based omnichannel marketing.

moredigital-marketing

#marketing-strategy

How to Improve Omnichannel Marketing for Business Growth

Omnichannel marketing creates a unified and seamless customer experience, as demonstrated by the interconnected success of the Marvel Cinematic Universe.

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

Omnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.

Council Post: 12 Ingredients For Building A Successful Omnichannel Marketing Strategy

Customer happiness relies on a consistent and positive omnichannel experience throughout the entire customer journey.

How to Improve Omnichannel Marketing for Business Growth

Omnichannel marketing creates a unified and seamless customer experience, as demonstrated by the interconnected success of the Marvel Cinematic Universe.

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

Omnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.

Council Post: 12 Ingredients For Building A Successful Omnichannel Marketing Strategy

Customer happiness relies on a consistent and positive omnichannel experience throughout the entire customer journey.

moremarketing-strategy

#customer-experience

How content is critical to a winning ecommerce strategy | MarTech

Online success is dependent on fast and easy user experiences powered by dynamic teams and intelligent technology.

Council Post: 10 Ways To Bridge The Online And Offline Customer Experience

Effective omnichannel marketing requires unifying online and offline customer experiences through comprehensive data collection and a cohesive strategy.

Customer experience tools and strategies: 2025 Predictions | MarTech

Customers expect seamless and flexible experiences across digital and physical channels after the pandemic.

Omnichannel Marketing: Benefits and a Step-By-Step Guide

Omnichannel marketing significantly boosts sales and improves customer retention by unifying online and offline experiences.

Council Post: Integrating QR Codes Into Omnichannel Marketing Strategies

The modern customer journey merges digital and physical experiences using omnichannel marketing and QR codes to enhance customer engagement.

How content is critical to a winning ecommerce strategy | MarTech

Online success is dependent on fast and easy user experiences powered by dynamic teams and intelligent technology.

Council Post: 10 Ways To Bridge The Online And Offline Customer Experience

Effective omnichannel marketing requires unifying online and offline customer experiences through comprehensive data collection and a cohesive strategy.

Customer experience tools and strategies: 2025 Predictions | MarTech

Customers expect seamless and flexible experiences across digital and physical channels after the pandemic.

Omnichannel Marketing: Benefits and a Step-By-Step Guide

Omnichannel marketing significantly boosts sales and improves customer retention by unifying online and offline experiences.

Council Post: Integrating QR Codes Into Omnichannel Marketing Strategies

The modern customer journey merges digital and physical experiences using omnichannel marketing and QR codes to enhance customer engagement.

morecustomer-experience

#customer-engagement

Omnichannel vs Multichannel Marketing: Which Drives Better Results?

Businesses utilize multichannel and omnichannel marketing strategies to engage customers effectively through various platforms.

Understanding Omnichannel: A Comprehensive Guide for Business

Omnichannel marketing integrates multiple channels for enhanced customer engagement and personalized brand experiences.

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.

Multichannel Marketing: How to Decide What Tactics to Use

To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences.

Omnichannel vs Multichannel Marketing: Which Drives Better Results?

Businesses utilize multichannel and omnichannel marketing strategies to engage customers effectively through various platforms.

Understanding Omnichannel: A Comprehensive Guide for Business

Omnichannel marketing integrates multiple channels for enhanced customer engagement and personalized brand experiences.

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.

Multichannel Marketing: How to Decide What Tactics to Use

To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences.

morecustomer-engagement

#digital-advertising

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.

Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges

The erosion of digital identity complicates accurate advertising measurement and attribution.

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.

Cadent emphasizing digital demand and performance marketing for audience-based targeting.

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.

Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges

The erosion of digital identity complicates accurate advertising measurement and attribution.

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.

Cadent emphasizing digital demand and performance marketing for audience-based targeting.

moredigital-advertising

Council Post: The Power Of Voice In The Age Of Email

Modern businesses must adopt an omnichannel approach for effective communication.

Automation enhances targeting in marketing outreach across various channels.

#advertising

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging.

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging.

moreadvertising

#location-intelligence

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.

Taptap Launches CTV Solution Powered by Location Intelligence

Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.

Taptap Launches CTV Solution Powered by Location Intelligence

Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.

morelocation-intelligence

#consumer-behavior

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth

Strategic omnichannel marketing is crucial to capture cautious consumers in a competitive market.

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth

Strategic omnichannel marketing is crucial to capture cautious consumers in a competitive market.

moreconsumer-behavior

How Omnicom's AI Virtual Assistant Does The Campaign Grunt Work For Planters | AdExchanger

Omnicom's Omni Assist demonstrates that AI's efficacy lies in targeted applications, solving specific agency challenges rather than being a catch-all solution.

Emarsys Omnichannel & AI Masterclass - 3 sessions you won't want to miss | MarTech

The importance of a first-party data strategy in 2024 is crucial for consumer product brands.

#retail-media-innovation

The Garage Podcast: The Future of Retail Media Networks

The Garage podcast discusses retail media innovation, sponsored search/product ads in omnichannel marketing, and future needs in retail media networks.

Meeting Customers (and Brand Advertisers) Where They Are

The Garage podcast explores retail media innovation with industry experts from Albertsons Media Collective and Criteo.

The Garage Podcast: The Future of Retail Media Networks

The Garage podcast discusses retail media innovation, sponsored search/product ads in omnichannel marketing, and future needs in retail media networks.

Meeting Customers (and Brand Advertisers) Where They Are

The Garage podcast explores retail media innovation with industry experts from Albertsons Media Collective and Criteo.

moreretail-media-innovation

Why connectivity is critical for clean rooms to turn signal loss into signal gain

Clean room technology aids in signal gain post-third-party cookie deprecation.

Marketers are leveraging omnichannel strategies to personalize interactions and drive business outcomes.

How indie agency Within won over Foot Locker as its AOR for North America

Within named media agency of record for Foot Locker in North America, emphasizing integrated marketing approaches

Within, despite being smaller than holding companies, focuses on long-term profit and business objectives for clients

Council Post: Strengthen First-Party Marketing Amid TikTok Ban Concerns

Companies should focus on strengthening first-party marketing channels to avoid reliance on third-party platforms like TikTok.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger

Seedtag's acquisition of Beachfront signals a strategic move towards expanding into the CTV market and strengthening its position as an omnichannel marketing platform.

Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region

Taptap Digital expands into DACH region with League-M Europe as strategic partner.

Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

Clinch's Flight Control platform, led by CEO Oz Etzioni, recognized among top retail media marketers by Path to Purchase Institute.

As martech goes gangbusters, indie agencies might hold the edge

Indies still play a significant role in the marketing industry amidst the rise of big software companies offering comprehensive solutions.

[ Load more ]

#omnichannel-marketing#omnichannel-marketing

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Outbrain Completes the Acquisition of Teads

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Outbrain Completes the Acquisition of Teads

Why the lines between digital advertising and direct mail are blurring

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

Why the lines between digital advertising and direct mail are blurring

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

How to Improve Omnichannel Marketing for Business Growth

CMO Circle: The AI-Powered Marketing Playbook for 2025

How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

Council Post: 12 Ingredients For Building A Successful Omnichannel Marketing Strategy

How to Improve Omnichannel Marketing for Business Growth

CMO Circle: The AI-Powered Marketing Playbook for 2025

How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

Council Post: 12 Ingredients For Building A Successful Omnichannel Marketing Strategy

How content is critical to a winning ecommerce strategy | MarTech

Council Post: 10 Ways To Bridge The Online And Offline Customer Experience

Customer experience tools and strategies: 2025 Predictions | MarTech

Omnichannel Marketing: Benefits and a Step-By-Step Guide

Council Post: Integrating QR Codes Into Omnichannel Marketing Strategies

How content is critical to a winning ecommerce strategy | MarTech

Council Post: 10 Ways To Bridge The Online And Offline Customer Experience

Customer experience tools and strategies: 2025 Predictions | MarTech

Omnichannel Marketing: Benefits and a Step-By-Step Guide

Council Post: Integrating QR Codes Into Omnichannel Marketing Strategies

Omnichannel vs Multichannel Marketing: Which Drives Better Results?

Understanding Omnichannel: A Comprehensive Guide for Business

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Multichannel Marketing: How to Decide What Tactics to Use

Omnichannel vs Multichannel Marketing: Which Drives Better Results?

Understanding Omnichannel: A Comprehensive Guide for Business

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Multichannel Marketing: How to Decide What Tactics to Use

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

Council Post: The Power Of Voice In The Age Of Email

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Launches CTV Solution Powered by Location Intelligence

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe

Taptap Launches CTV Solution Powered by Location Intelligence

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth

How Omnicom's AI Virtual Assistant Does The Campaign Grunt Work For Planters | AdExchanger

Emarsys Omnichannel & AI Masterclass - 3 sessions you won't want to miss | MarTech

The Garage Podcast: The Future of Retail Media Networks

Meeting Customers (and Brand Advertisers) Where They Are

The Garage Podcast: The Future of Retail Media Networks

Meeting Customers (and Brand Advertisers) Where They Are

Why connectivity is critical for clean rooms to turn signal loss into signal gain

How indie agency Within won over Foot Locker as its AOR for North America

Council Post: Strengthen First-Party Marketing Amid TikTok Ban Concerns

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger

Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region

Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

As martech goes gangbusters, indie agencies might hold the edge

#omnichannel-marketing
#omnichannel-marketing