ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.
Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges
The erosion of digital identity complicates accurate advertising measurement and attribution.
Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger
AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.
Cadent emphasizing digital demand and performance marketing for audience-based targeting.
ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.
Pura States There's No 'Silver Bullet' to Shifting Measurement Challenges
The erosion of digital identity complicates accurate advertising measurement and attribution.
Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger
AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.
Cadent emphasizing digital demand and performance marketing for audience-based targeting.
Omnichannel vs Multichannel Marketing: Which Drives Better Results?
Businesses utilize multichannel and omnichannel marketing strategies to engage customers effectively through various platforms.
How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger
Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.
Multichannel Marketing: How to Decide What Tactics to Use
To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences.
Omnichannel vs Multichannel Marketing: Which Drives Better Results?
Businesses utilize multichannel and omnichannel marketing strategies to engage customers effectively through various platforms.
How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger
Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.
Multichannel Marketing: How to Decide What Tactics to Use
To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Clinch ads digital audio to dynamic creative campaigns | MarTech
Clinch has added audio channels to its Flight Control creative delivery platform, allowing advertisers to include audio ads in their omnichannel campaigns.
Including audio creative in an omnichannel delivery platform makes it easier for advertisers to capitalize on the growing digital audio ad channel.
Advertisers can use generative AI to customize the creative for audio ads, and Flight Control offers diverse creative conditioning options for omnichannel campaigns.
Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands
Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Clinch ads digital audio to dynamic creative campaigns | MarTech
Clinch has added audio channels to its Flight Control creative delivery platform, allowing advertisers to include audio ads in their omnichannel campaigns.
Including audio creative in an omnichannel delivery platform makes it easier for advertisers to capitalize on the growing digital audio ad channel.
Advertisers can use generative AI to customize the creative for audio ads, and Flight Control offers diverse creative conditioning options for omnichannel campaigns.
Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands
Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging.
To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger
Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.
Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe
Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.
Taptap Launches CTV Solution Powered by Location Intelligence
Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.
To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger
Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts.
Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & Europe
Taptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.
Taptap Launches CTV Solution Powered by Location Intelligence
Taptap Digital launches CTV solution leveraging location intelligence for effective omnichannel marketing without individual-level targeting.
How Omnicom's AI Virtual Assistant Does The Campaign Grunt Work For Planters | AdExchanger
Omnicom's Omni Assist demonstrates that AI's efficacy lies in targeted applications, solving specific agency challenges rather than being a catch-all solution.
Emarsys Omnichannel & AI Masterclass - 3 sessions you won't want to miss | MarTech
The importance of a first-party data strategy in 2024 is crucial for consumer product brands.
The Garage Podcast: The Future of Retail Media Networks
The Garage podcast discusses retail media innovation, sponsored search/product ads in omnichannel marketing, and future needs in retail media networks.
Meeting Customers (and Brand Advertisers) Where They Are
The Garage podcast explores retail media innovation with industry experts from Albertsons Media Collective and Criteo.
The Garage Podcast: The Future of Retail Media Networks
The Garage podcast discusses retail media innovation, sponsored search/product ads in omnichannel marketing, and future needs in retail media networks.
Meeting Customers (and Brand Advertisers) Where They Are
The Garage podcast explores retail media innovation with industry experts from Albertsons Media Collective and Criteo.
How indie agency Within won over Foot Locker as its AOR for North America
Within named media agency of record for Foot Locker in North America, emphasizing integrated marketing approaches
Within, despite being smaller than holding companies, focuses on long-term profit and business objectives for clients
Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform
Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.
Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform.
DOOH in review: 2023 advertising trends and predictions for 2024
An omnichannel marketing strategy that includes DOOH is crucial for brands to stand out and capture consumer attention.
Advertisers are prioritizing inventory quality over quantity when it comes to programmatic DOOH in 2023.
Walmart, Whatnot, Dagne Dover and Dropit are winners of the 2023 Modern Retail Awards
Winners of the Modern Retail Awards have demonstrated advancements in omnichannel marketing, e-commerce technology, and sustainable products.
Notable collaborations include Walmart and Break the Love's partnership to make pickleball more accessible.
Council Post: Strengthen First-Party Marketing Amid TikTok Ban Concerns
Companies should focus on strengthening first-party marketing channels to avoid reliance on third-party platforms like TikTok.
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
Seedtag's acquisition of Beachfront signals a strategic move towards expanding into the CTV market and strengthening its position as an omnichannel marketing platform.
Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute
Clinch's Flight Control platform, led by CEO Oz Etzioni, recognized among top retail media marketers by Path to Purchase Institute.
Why the lines between digital advertising and direct mail are blurring
Digital media and direct mail are increasingly converging in a successful omnichannel approach for performance marketing.
As martech goes gangbusters, indie agencies might hold the edge
Indies still play a significant role in the marketing industry amidst the rise of big software companies offering comprehensive solutions.