Mailchimp delivers new toys for retailers ahead of the holidays | MarTech
Mailchimp released new ecommerce-focused tools enabling retailers to target customers, run omnichannel campaigns, and measure revenue impact with advanced analytics and global SMS.
Integrated email and SMS marketing create complementary touchpoints that boost brand recognition, customer retention, and conversions while respecting recipient communication preferences.
Discover how Omnisend can help grow your online business
Omnisend is an omnichannel marketing automation platform for ecommerce that enables targeted, personalised email, SMS, and push campaigns to drive sales and high ROI.
From Funnel to Signals: Break Siloes With the Five-Pillar Framework | MarTech
Brands should prioritize consistently and authentically appearing across customers' diverse, nonlinear touchpoints rather than trying to control the customer journey.
"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech
The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.