#omnichannel-marketing

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fromCequens
1 month ago

From Campaigns to Conversations: The Power of Omnichannel Marketing

Omnichannel marketing fundamentally connects communication across the entire customer lifecycle, unifying marketing and support into a single system designed for continuity and responsiveness.
E-Commerce
fromExchangewire
1 month ago

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromMarTech
1 month ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
E-Commerce
fromAlleywatch
2 months ago

Brij Raises $8M to Bridge Offline-to-Online Customer Relationships with AI

Brij transforms consumer-brand relationships by enabling the collection of first-party data through offline interactions.
Marketing tech
fromExchangewire
2 months ago

Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads

Clinch integrates Amazon Sponsored Ads, enabling centralized management of creative across advertising platforms for greater efficiency.
Marketing tech
fromExchangewire
3 months ago

Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

Iberia Airline adopts Clinch's Flight Control for self-service omnichannel advertising, enhancing agility and campaign management.
Marketing tech
fromDigiday
3 months ago

The brand and agency guide to addressing market disruption with omnichannel strategies

Omnichannel strategies help brands navigate market disruptions effectively.
Marketing tech
fromForbes
3 months ago

Reality Check: The One Thing That's Probably Missing From Your Omnichannel Marketing Strategy

Consumers favor physical experiences over digital ones for a more authentic engagement with brands.
Marketing tech
fromForbes
3 months ago

A Guide To Omnichannel Marketing For Modern Auto Dealerships

Omnichannel marketing is essential for automotive dealerships to create a seamless customer experience across all platforms.
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