#omnichannel-marketing

#omnichannel-marketing

The Garage podcast explores retail media innovation with industry experts from Albertsons Media Collective and Criteo. [ more ]

Clean room technology aids in signal gain post-third-party cookie deprecation.

Marketers are leveraging omnichannel strategies to personalize interactions and drive business outcomes. [ more ]

Within named media agency of record for Foot Locker in North America, emphasizing integrated marketing approaches

Within, despite being smaller than holding companies, focuses on long-term profit and business objectives for clients [ more ]

Clinch has added audio channels to its Flight Control creative delivery platform, allowing advertisers to include audio ads in their omnichannel campaigns.

Including audio creative in an omnichannel delivery platform makes it easier for advertisers to capitalize on the growing digital audio ad channel.

Advertisers can use generative AI to customize the creative for audio ads, and Flight Control offers diverse creative conditioning options for omnichannel campaigns. [ more ]

Omnichannel marketing provides a unified customer experience across multiple channels

Advantages include improved customer experience, increased loyalty, brand consistency, and higher conversion rates. [ more ]

An omnichannel marketing strategy that includes DOOH is crucial for brands to stand out and capture consumer attention.

Advertisers are prioritizing inventory quality over quantity when it comes to programmatic DOOH in 2023. [ more ]

Winners of the Modern Retail Awards have demonstrated advancements in omnichannel marketing, e-commerce technology, and sustainable products.

Notable collaborations include Walmart and Break the Love's partnership to make pickleball more accessible. [ more ]