The article discusses the findings of a white paper by The Harris Poll, which emphasizes the need for omnichannel marketing to include more tangible elements in the consumer experience. With significant percentages of consumers, particularly Gen Z and Millennials, expressing a strong preference for physical shopping experiences and print media, the article underscores a shifting need for brands to reconnect with customers through richer, more tactile engagements. The results point towards a consumer desire for authenticity and realness in marketing, suggesting potential strategies for brands in optimizing their omnichannel approaches.
Quite simply, consumers are craving more tangible experiences as online shopping often feels mechanical and less engaging.
As brands strive to connect with customers, the importance of tactile engagement in the purchasing process cannot be overlooked.
#omnichannel-marketing #consumer-behavior #marketing-strategies #digital-engagement #physical-retail
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